![]() ![]() Prescription medication is also a CGP, but it’s not readily available since it requires a doctor’s order. Related: 15 Popular Careers in the Fashion Industry Medication Over-the-counter medications, such as allergy or pain relief medicines, are CGP items consumers buy in preparation for medical conditions or current medical problems. The fashion industry also creates trends for different seasons to ensure consumers continue to buy new products. Most commonly, clothing companies market their products toward comfort and fashion trends. They aren’t single-use goods and don’t require much thought. Related: What Is Product Differentiation? Clothes Clothes are classified as nondurable items, even though consumers buy them less frequently than food or beverages. For example, a company might advertise its recycled packaging to encourage green-minded consumers to buy its product. Consumers may consider beverages, such as water and juice, to be necessary purchases but brands still require effective packaging and advertisements to attract consumers to their products. Related: 12 Tips for Stocking Merchandise Beverages Beverages, such as soda, energy drinks, sports drinks and alcohol, are high-demand products because their companies often rely on effective marketing techniques to persuade consumers. For example, advertising new diets that are plant-based or focused on high amounts of protein is useful to help increase sales of certain food products. Perishable goods, such as meat, vegetables, fruits, bread and dairy products, can be difficult to distribute and sell, but consumers are often highly interested in them. Consumers buy food items as frequently as every day and it’s common for them to purchase the same items repeatedly. ![]() Here are some examples of common nondurable CPG goods: Food Food items, especially foods that regularly feature in most people’s diets, such as fruits and vegetables, are high-demand consumer products. Related: Types of Advertisements and What Makes Them Successful Examples of consumer packaged goods Most people have packaged goods in their homes and buy them routinely. Examples include furniture, jewelry, insurance and smartphone services. The other market groups-shopping, specialty and unsought-are not considered CPG since they’re purchased less often and require more research or thought before buying. The decision-making process is often short because of how commonly consumers buy these items. Consumers buy them without having to heavily consider their options. They group products in the following categories:ĬPG items typically fall into the convenience group since they are readily available and frequently purchased. Marketers classify consumer products based on consumer behaviors when shopping for them. A pure service is an item that a customer can instantly use upon purchase, such as banking services, plane tickets or automotive repair services. Durable goods are also known as slow-moving consumer goods (SMCG) because they sell less quickly, are purchased less often and have a longer life. Economists categorize consumer products as durable, nondurable and pure services. Related: Jobs You Can Perform in the Consumer Product Goods Industry Types of consumer products Consumer products are categorized differently in economic terms or from a marketing standpoint. Here are some other common characteristics of CPG items: Others have a long life cycle, such as paper towels and shampoos. Some items have a short life, such as perishable meats or dairy products. Related: Understanding Consumer Demand (With Examples and FAQs) Common CPG characteristics CPG products are known for their quick use and frequent purchase. The CPG field is a competitive industry because similar products usually saturate the market and it’s often a challenge to gain the best store shelf space, encourage brand loyalty and increase sales. They often employ effective marketing techniques to ensure that consumers understand that their companies’ products best serve the consumers’ needs. Consumers use-or need-these items consistently, so companies compete for their attention. The demand for CPG is typically constant and doesn’t usually fluctuate with economic downturns or upswings. Because they usually sell quickly, goods are also known as fast-moving consumer goods (FMCG). Typically, these items are available for low prices and profit in exchange for high-volume sales. Basically, they’re used quickly and restocked frequently. ![]() What are consumer packaged goods? Consumer packaged goods (CPG) are items that customers use regularly, requiring frequent purchases to replace or replenish them. ![]()
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